Key Account Management & Lead Nurturing

Lead Nurturing & Key Account Management

Lead nurturing is not about a sales person calling up every few months to find out if a prospect is “ready to buy yet. Call us to know the right Method.

Early-stage leads are often ignored or discarded by sales people and it represents 40% to 70% of missed sales. Organizations that do not have a well-defined process to nurture their leads along the buying process will surely lose business to competitors that do.

We at Frontier Media believe that the secret to effective lead generation lies in nurturing the harvested leads. Lead nurturing is all about having consistent and meaningful dialogue with viable prospects regardless of their timing to buy. It’s about building trusted relationships with the right people, the act of maintaining mind share and building solid relationships prospects.

Target or Major accounts are the soft won cases, it takes proven B2B lead nurturing for the buying to happen, we have a team of experienced professionals who have built the process to translate potential pipeline’s /nurturing cases into RFP’s & Closures.

We send hot leads straight to your inbox, we engage in email conversations with your ideal customers and once they respond with interest, your sales team simply picks up the conversation with them and work on closing the deal.

Most prospects are not ready to buy at the exact moment you call or when you receive their query through landing page. We have time-tested processes to help you grow your accounts and farm them to the best possible opportunity.

We don’t easily give up on any particular account or contact as we understand that those are your “must have accounts”, we do end to end account mapping and ensure that we track all the potential buyers of your services from all the relevant SBU’s within that account.

We take a multi-touch approach that includes meaningful phone calls, timely e-mails to share your relevant content (articles, white papers, success stories, etc.), build your opt-in database and keep your prospects informed and interested.