Frontier Media Introduces Client Centric Content Syndication
According to industry studies, more than 90 percent of technology buyers consult a white paper or case study before contacting a vendor regarding a purchase. Each year, B2B marketers around the world are surveyed about their priorities. Lead generation always stands out as one of the top three. The results of a recent survey by Focus Research and eMarketer are no different: 55% of those surveyed ranked lead generation as their No. 1 priority.
A great way to deliver your high value content to the correct prospects is through content syndication–a content sharing strategy that can be used to promote your whitepapers, articles, news releases, etc. on other websites for greater reach and engagement which helps in:
Building brand knowledge & awareness.
Increasing website traffic.
Generating customize leads.